by

I didn't start in design. Marketing first, then film, then somehow I ended up obsessing over why people click the wrong button. I took a computer science degree while working as a designer, mostly so I could argue with engineers on their own terms. Nine years later I've led teams across startups and enterprise and sat in the rooms where the roadmap actually gets decided. What I learned there is that the screen is rarely the hard part. The hard part is choosing what to build on evidence that is never quite enough, and owning what you chose not to build. Then I built one alone, and found out how much of what I used to call strategy was really just coordination.